When it comes to Google Ads, understanding the bid strategies available is crucial for achieving your campaign goals. Whether you are looking to increase clicks, impressions, conversions, or video views, there is a bid strategy tailored to meet your specific needs.

Now let's take a look to all the different scenarios:

• If you want customers to perform a specific action: (like completing a lead form or buying something) If you have set your conversion tracking then Smart Bidding is the strategy for you. This one is a whole world in itself!
• If you want to drive traffic to your website: then a Cost per click strategy might be best.
• If you want to increase brand awareness then you need to focus on impressions and vCPM (cost-per-thousand-viewable impressions)
• If you want to run video ads and increase views or interactions: then cost-per-view (CPV) or cost-per-thousand impressions CPM
• If you run video ads and your goal is to increase product or brand consideration: You can use CPV
  

Smart Bidding

There are five strategies to use here:

• Maximize Conversions: This is the right one if you want to get conversions and spend your whole budget
• Maximize Conversion Value: This strategy is ideal if you have set a specific value for each conversion. The algorithm will optimize based on that value.
• Target cost per action (CPA):This strategy is ideal if you have set a Cost Per Action (leads, sales, purchases, etc). Make sure your number is not too low or you will see a very low volume of impressions
• Target return on ad spend (ROAS): This bid strategy analyzes and uses Google's AI to predict the value of a potential conversion every time a user searches for products or services you’re advertising. Then, Google's AI adjusts your bids for these searches to maximize your return on them.

CPC Bidding

• Maximize Clicks: This is an automated bid stragtegy. It's the simplest way to bid for clicks. All you have to do is set a daily budget and the Google Ads system automatically manages your bids to bring you the most clicks possible within your budget.
• Manual CPC bidding: This lets you manage your maximum CPC bids yourself. You can set different bids for each ad group in your campaign, or for individual keywords or placements

How does it work on Plai?

Inside of the platform you will see two Bidding options

These two translate to Maximize Clicks and Maximize Conversions respectively, and they are the two basic bid options to launch effective campaigns that yield results. If you need to change the Bidding Set up we suggest you launching the campaign inside of Plai and then adjusting this configuration in the Google Ads Campaign settings.