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Analytics and Performance Tracking 101
Introduction
Course Overview
Importance of Analytics in Campaign Performance
Basics of Analytics
What is a Pixel?
Thinking about Conversions: Your most valuable action
Our approach and why we choose it: Google Tag Manager
Google Tag Manager Set up (1:29)
Workspace Overview: Tags, triggers and Variables (0:37)
Facebook Pixel Tracking
Creating a Dataset (0:54)
Adding the conversion event on your Thank-you page
Google Pixel Tracking
Conversion tracking in Google
Setting up your Google conversion on Google Ads
Conclusion
Recap and Next Steps
Our approach and why we choose it: Google Tag Manager
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