Howdy! And welcome to our Introduction to Google Ads course.

We believe learning basic concepts, definitions and some structure will change the way you approach and create Google campaigns across their different channels.

In this course we'll walk you thorough the basics and you'll finish with a general overview of how the bid works and how to launch campaigns that actually work.

Key Lesson Concepts:

• Intro to Google Search, Display, Performance Max and YouTube
• All about Keywords
• Campaigns, Ad Sets and Ads
• Bidding options and Conversions
• Assets and Extensions
• Google Recommendations