Analytics and Performance Tracking 101
Welcome to our Analytics course in Plai Academy! Understanding some basic Analytics is key to understanding and enhancing the performance of your campaigns.
CourseBy Carolina Flechas
Facebook 101
This is an introductory course to Facebook ads. We will explain the basics like Launching a campaign, selecting the best objective for the campaign, setting up the budget correctly across ad groups and more
CourseBy Carolina Flechas
Google 101
This is going to be an Introduction to Google Ads. We will cover basic topics like campaign creation, campaign differences and basic set up, to more complex things like Value Bidding, AI in campaigns, Attribution set up, etc. Our students will end the course with solid knowledge that will allow them to effectively create and optimize campaigns that bring in results and have outstanding performance.
CourseBy Carolina Flechas
Plai Admin Course
Managing an AI agency not only requires digital marketing knowledge as you also need to know your tools to perfection. In this course brought to you by Plai you will learn everything that's needed to administrate your accounts effectively and drive your clients to success.
CourseBy Carolina Flechas
Plai Meta Ads Bootcamp (Leads)
The Plai Meta Ads Bootcamp is a hands-on training where you’ll launch your first profitable Meta ad campaign in under 1 hour. You’ll learn how to properly set up your Business Manager, Pixel, and ad accounts, then connect your Facebook, Instagram, and payment details. From there, you’ll build your brand profile in Plai so AI can generate tailored copy, creatives, and targeting. Together, we’ll launch both a lead form and a conversion campaign, while also covering creative strategy and audience targeting. You’ll see how AI can instantly create images, videos, and ad copy, or how to upload your own and refine them with the AI Copy Assistant. Finally, you’ll learn how to activate “Optimize for Me” so campaigns improve automatically, plus a bonus section on running retargeting ads. By the end, you’ll have a live campaign running, leads coming in, and the confidence to launch ads anytime without needing an agency.
CourseBy Kyle Yanch
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